This is the post excerpt.
Sales & Marketing Alignment
Maximizing an organization’s return on marketing investment can best be realized by aligning the disciplines of sales and marketing. Our work at Parisien & Associates is focused on this alignment while employing integrated online and offline marketing strategies and tactics to optimize an organization’s ROMI.
For more information and a complimentary consultation let us hear from you.
Business to Business (B2B) enterprises both large and small are increasingly challenged to drive and sustain top and bottom line business performance. In a survey…
Tension has existed between sales and marketing since the early formation of the disciplines within a corporate setting. However, in the past decade or so,…